How to Build a Feedback Culture (Even If It Feels Uncomfortable)

Feedback shouldn’t be scary. But for many small teams, it’s avoided until it’s too late.

Why Feedback Matters:

• Builds trust and transparency
• Helps people improve and grow
• Prevents issues from festering

Tips to Make Feedback Normal:

• Let the team know that everyone should expect to give and receive feedback to help improve performance and capability
• Give small bits of feedback regularly – don't wait until a yearly formal performance review process as the only means to deliver feedback
• Use a simple model such as Situation – Behaviour – Impact
• Ask for feedback yourself to lead by example

Tip: Feedback doesn’t have to be always formal — even a quick comment after a meeting can make a difference.