Recruiting Gen Z: What the Next Generation Really Wants from Work

Gen Z (born ~1997–2012) are entering the workforce — and they’re changing the game. If your job ads still focus on stability and long service, you might be missing the mark.

What Gen Z Values:

• Purpose: They want to work for businesses that do good and stand for something.
• Flexibility: Hybrid, remote, and flexible hours aren’t perks — they’re expected.
• Growth: Clear pathways, learning opportunities, and mentorship matter.
• Transparency: They expect open communication and honesty — from pay ranges to values.

Tips for Attracting Gen Z Talent:

• Refresh your job ads to highlight flexibility, purpose, and development.
• Be authentic — they can spot corporate fluff a mile away.
• Invest in onboarding and early-career coaching.

Pro Tip: Use social media to show your real workplace culture — not just the polished version.