Gen Z (born ~1997–2012) are entering the workforce — and they’re changing the game. If your job ads still focus on stability and long service, you might be missing the mark.
What Gen Z Values:
- Purpose: They want to work for businesses that do good and stand for something.
- Flexibility: Hybrid, remote, and flexible hours aren’t perks — they’re expected.
- Growth: Clear pathways, learning opportunities, and mentorship matter.
- Transparency: They expect open communication and honesty — from pay ranges to values.
Tips for Attracting Gen Z Talent:
- Refresh your job ads to highlight flexibility, purpose, and development.
- Be authentic — they can spot corporate fluff a mile away.
- Invest in onboarding and early-career coaching.
Pro Tip: Use social media to show your real workplace culture — not just the polished version.