---
title: "Recruiting Gen Z: What the Next Generation Really Wants from Work"
description: "Gen Z (born ~1997–2012) are entering the workforce — and they’re changing the game. If your job ads still focus on stability and long service, you might be missing the mark.\nWhat Gen Z Values:\n•	Purpose, Flexibility, Growth, & Transparency"
---

[Blog](https://www.adlerianconsulting.com.au/blog)

# [Recruiting Gen Z: What the Next Generation Really Wants from Work](https://www.adlerianconsulting.com.au/blog/recruiting-gen-z-what-the-next-generation-really-wants-from-work)

 Written by [Keith Abbott](https://www.adlerianconsulting.com.au/blog/author/keith-abbott) | Apr 30, 2025 9:25:40 AM

Gen Z (born ~1997–2012) are entering the workforce — and they’re changing the game. If your job ads still focus on stability and long service, you might be missing the mark.

**What Gen Z Values:**

- **Purpose:** They want to work for businesses that do good and stand for something.
- **Flexibility:** Hybrid, remote, and flexible hours aren’t perks — they’re expected.
- **Growth:** Clear pathways, learning opportunities, and mentorship matter.
- **Transparency:** They expect open communication and honesty — from pay ranges to values.

**Tips for Attracting Gen Z Talent:**

- Refresh your job ads to highlight flexibility, purpose, and development.
- Be authentic — they can spot corporate fluff a mile away.
- Invest in onboarding and early-career coaching.

*Pro Tip:* Use social media to show your real workplace culture — not just the polished version.

[View full post](https://www.adlerianconsulting.com.au/blog/recruiting-gen-z-what-the-next-generation-really-wants-from-work)

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